Mangos Advertising
Bill Gast, CEO
Situation
“Several years ago we recognized that speeding our response to clients represented a competitive advantage – both in the retention of current relationships and the generation of new business. The quality of our work was not an issue, but we knew that our clients were interested in faster, more cost-efficient ways to work with us. This was particularly true of our clients based in Europe who were 6 to 7 hours ahead of us and needed a way to review work when our office was closed.”
Problem to be solved
Enhance client satisfaction and increase agency income.
Action
The adoption of the collaboration extranet WorkZone.
Results
“WorkZone represented a win on two fronts – our cost of service was reduced and client satisfaction improved as a result of their ability to gain access to all documents in a structured environment, with everything organized and presented in project folders. In addition, the automated posting alerts, recorded comments, and time/date stamped approvals had a positive impact on the agency’s income by improving the reporting process, resulting in fewer misunderstandings and better records.”
WorkZone formed the backbone of the process restructuring by providing a reliable platform for the organization and presentation of documents, and the automation of the review and approval process.
MedStar Health: Hospital System
Corbin Reimer, Vice President Marketing
Situation
“As is true for many hospital systems, MedStar member hospitals and their internal departments worked autonomously. This resulted in duplication of effort and the creation of multiple solutions for common problems. In addition, there was a need to give each hospital direct access to the work of the marketing department, while maintaining marketing department control and centralized record keeping.”
Problem to be solved
Provide a platform that could be used with little or no training by hospital staff in multiple locations for sharing best practices and accessing marketing materials.
Action
WorkZone was implemented as an intranet. Access was granted to staff throughout the hospital system with intranet administration centered in the marketing department.
Results
“Due largely to its ease-of-use, participation in the intranet exceeded expectations. WorkZone has proved to be an invaluable tool for sharing best practices, and work moves faster with higher quality. In regard to marketing activities, it keeps our group from becoming a bottle-neck. Each hospital can access our work directly, while at the same time providing a record of their activities which allows us to remain in control.”
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